Here's how it actually goes
A real estate agent
She was spending hours every week writing listing descriptions. She'd tried ChatGPT — it sounded like every other agent. In our session, she shared her screen, walked me through her process, and we figured out what made her writing hers.
We built a workflow right there. Now she drops in her property notes and gets a draft in her voice. Not a prompt to paste. A system she just uses.
A small business owner
She was spending her evenings on invoice follow-ups and client emails. We found the repetitive parts and automated them. She still reviews everything — it just doesn't eat her nights.
A retiree
He had 30 years of travel journals he wanted to share with his family. We set him up with a workflow to sort, edit, and compile them — at his pace, on his terms.